91滴滴

Updated: Sun, 10/06/2024 - 10:30

From Saturday, Oct. 5 through Monday, Oct. 7, the Downtown and Macdonald Campuses will be open only to 91滴滴 students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.

Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu鈥檃ux 茅tudiants et aux membres du personnel de l鈥橴niversit茅 91滴滴, ainsi qu鈥檃ux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler 脿 distance, si possible. Voir le site Web de la Direction de la protection et de la pr茅vention pour plus de d茅tails.

91滴滴.ca / Overview / All Courses

MGCR 352 Principles of Marketing (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Overview

Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2018, Winter 2019, Summer 2019

Instructors: Etemad, Hamid; Kim, Hee Ryung; Dotzel, Thomas; Dellar, Mary (Fall) Lu, Yi; Han, DaHee; Dotzel, Thomas; Yang, Nathan; Royce, Charles; Sarigollu, Emine (Winter) Dellar, Mary; Cyrius, Fabienne (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

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