91µÎµÎ

Updated: Sun, 10/06/2024 - 10:30

From Saturday, Oct. 5 through Monday, Oct. 7, the Downtown and Macdonald Campuses will be open only to 91µÎµÎ students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.

Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu’aux étudiants et aux membres du personnel de l’Université 91µÎµÎ, ainsi qu’aux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler à distance, si possible. Voir le site Web de la Direction de la protection et de la prévention pour plus de détails.

91µÎµÎ.ca / Overview / All Courses

MRKT 658 Marketing Intelligence (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

Terms: Winter 2015, Summer 2015

Instructors: Mishra, Saurabh (Winter) Mishra, Saurabh (Summer)

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