91滴滴

Updated: Sun, 10/06/2024 - 10:30

From Saturday, Oct. 5 through Monday, Oct. 7, the Downtown and Macdonald Campuses will be open only to 91滴滴 students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.

Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu鈥檃ux 茅tudiants et aux membres du personnel de l鈥橴niversit茅 91滴滴, ainsi qu鈥檃ux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler 脿 distance, si possible. Voir le site Web de la Direction de la protection et de la pr茅vention pour plus de d茅tails.

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Changseung (Chang) Yoo

Title: 
Assistant Professor, Bensadoun School of Retail Management; With affiliation to Information Systems Area, Desautels Faculty of Management | On Leave
Changseung (Chang) Yoo
Contact Information
Phone: 
514-398-5990
Email address: 
changseung.yoo [at] mcgill.ca
Alternate email address: 
linda.foster [at] mcgill.ca
Address: 

Bronfman Building []
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D., Information, Risk, and Operations Management,聽The University of Texas at Austin, 2018

M.S., Operations Research, Columbia University, 2011

B.A., Business Administration, Yonsei University, 2009

Area(s): 
Information Systems
Bensadoun School of Retail Management
Link(s): 
Bensadoun School of Retail Management
Office: 
Bronf 232
Courses: 

INSY 448 Text & Social Media Analytics 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

RETL 409 Digitization of Retailing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

RETL 613 Digital Retailing Models 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Digital Platforms
Online Advertising
Retail
Social Media
Selected publications: 

Yoo, C., Yoo, E., Yan, L., Pedraza-Martinez, A., 2024, 鈥淪peak with One Voice? Examining Content Coordination and Social Media Engagement during Disasters鈥�, Information Systems Research, 35(2), 551-569.
Finalist in the 2023 POMS Humanitarian Operations & Crisis Management Best Paper Competition.
Media coverage:聽,

Awards, honours, and fellowships: 

2023: Finalist in the POMS HOCM Best Paper Competition

2023: MMR Teaching Award, 91滴滴

2019: MMA Teaching Award, 91滴滴

2017: Fred Moore Assistant Instructor Award, The University of Texas at Austin

2024: SSHRC Connection Grant

2023: Desautels Research Events Grant

2022: FRQSC New Academics Grant

2020: Internal SSHRC Grant

2019:聽The Institute for Data Valorisation (IVADO) Startup Research Grant

2018: 91滴滴 Startup Grant

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